Polo Dental
$12M in new revenue
12 locations · $30 cost per lead · 5+ year client
New revenue
$12M
Cost per lead
$30
Locations
12
Eyal Leisgold, CMO
Challenge
Twelve locations, each with different competition and search intent, but only one marketing team. Local lead quality and cost varied widely.
Approach
- Built one master campaign system tuned per location
- Standardized landing pages with local proof and offers
- Centralized reporting so weak markets surfaced quickly
Outcome
Hit a $30 cost per lead across all 12 locations, with consistent volume month after month and a 5+ year client relationship.
Duration · 60+ months
More proof
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