Storm Tight Windows
$15M in new revenue
48 months · CPL held $60 to $80 · 5+ year client
New revenue
$15M
Cost per lead
$60–$80
Engagement
48 months
Keith Gutterman, CMO
Challenge
Lead volume needed to scale across new Florida markets without letting cost per lead drift. Ads and landing pages were being run by separate teams with no shared playbook.
Approach
- Rebuilt the offer page around the buyer's real questions and objections
- Restructured paid search and Meta campaigns around the new page system
- Tied weekly reporting to CPL bands, not impressions or clicks
Outcome
Cost per lead stayed inside a tight $60–$80 band for years while spend and bookings grew, supporting a multi-year client relationship.
Duration · 48 months and counting
More proof
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