K1 Speed
$20M in new revenue
First 24 months · cost per lead targets met
New revenue
$20M
Window
24 months
Footprint
National
Head of Paid Search
Challenge
A national footprint with dozens of locations needed bookings to scale without inflating the cost per booked session.
Approach
- Consolidated paid search and social around booking intent
- Built a booking-optimized landing flow
- Set per-market CPL guardrails with weekly review
Outcome
$20M in attributable new revenue in the first 24 months while hitting cost per lead targets set by leadership.
Duration · 24 months
More proof
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