CraftShack

Challenge

A competitive premium-spirits ecommerce category meant every dollar of media had to come back as profitable revenue, not just traffic.

Approach

• Restructured paid media around ROAS targets per category
• Built and tested category-specific landing pages
• Layered shopping, search, and remarketing into one system

Outcome

$6M in annual paid-media revenue, ROAS targets hit every year, and a partnership that has now run 4+ years.

Duration · 4+ years