TickPick
$80M+ in new revenue across 36 months
3.5+ years · ROAS targets hit every year
New revenue
$80M+
Window
36 months
Engagement
3.5+ years
Jim Halliday, CMO
Challenge
TickPick needed to scale acquisition across a wide range of event verticals without sacrificing return on ad spend or new-user economics.
Approach
- Granular campaign management down to the vertical level
- Aggressive keyword and vertical expansions tied to ROAS
- Continuous review of new-user revenue, not just total spend
Outcome
$80M+ in new revenue across 36 months, ROAS targets hit every year, and new-user revenue growing year over year.
Duration · 3.5+ years
More proof
Storm Tight Windows
$15M in new revenue
Held cost per lead in a tight band while volume scaled. The page and the campaigns were rebuilt and run as one system.
Read the case studyPolo Dental
$12M in new revenue
Multi-location lead-gen at a $30 CPL, with the same playbook running across every market.
Read the case studyK1 Speed
$20M in new revenue
Scaled bookings across a national footprint while holding the cost per lead targets the business set.
Read the case studyAZ Remodeling & Plumbing
$2M in new revenue, 20% YoY growth
Campaign management and landing page testing took AZ Remodeling & Plumbing from steady to scaling: $2M in new revenue in 16 months and 20% yearly growth.
Read the case studyOX Floor Coating
CPL held below $70, sustained revenue lift
Rebuilt website and ongoing A/B tests drove a major revenue lift for OX Floor Coating while keeping cost per lead below $70 over 2.5 years.
Read the case studyCraftShack
$6M annually, ROAS targets hit every year
Campaign management and landing page testing took CraftShack to $6M in annual paid-media revenue, with ROAS targets hit every year of the partnership.
Read the case study