OX Floor Coating
CPL held below $70, sustained revenue lift
2.5+ years · new site + landing pages · A/B tested
CPL
< $70
Ramp
16 months
Engagement
2.5+ years
Vince Harris, CMO
Challenge
OX Floor Coating needed paid traffic to convert at a profitable cost per lead while expanding into new Florida markets.
Approach
- Rebuilt the website and dedicated landing pages from scratch
- Restructured paid search around service + geo intent
- Ran continuous A/B tests on offers, hero, and form layout
Outcome
Large new revenue lift inside the first 16 months and cost per lead consistently held below $70 across a 2.5+ year engagement.
Duration · 2.5+ years
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