A DSO Buys Your Chairs. We Fill Them.
We ran patient acquisition for Polo Dental across twelve locations at a $30 cost per lead, for more than five years. Now we're investing alongside owners like them.
Advertising Beast partners with practices and small groups where the clinical side works and the patient acquisition side was never built. You keep practicing and leading the team. We bring the demand engine, the systems and the capital behind it.
Somewhere Along the Way, You Became an Administrator.
You went to school to practice. You now run payroll, insurance, hiring, scheduling and the front desk's mood on a Monday.
So the DSO call sounds reasonable. Someone polite, with three numbers in mind, collections, EBITDA, and the year you plan to step back. What follows is usually a production quota, a new set of vendors, and a slightly smaller version of your practice with slightly better margins.
We've spent eleven years on the other side of that equation: inside the ad account, watching what a new patient actually costs across twelve markets at once.
A production quota has never brought in a new patient.
What Money Alone Doesn't Buy
New Patients You Can Turn Up
Paid search, paid social, local visibility and reputation, plus the landing pages and tracking underneath. Most practices aren't chair-limited. They're demand-limited, and nobody has shown them the difference.
We Didn't Read About Patient Acquisition. We Ran It.
Every claim on this page has a client attached to it. Ask us for the reference on the first call.
12 locations · $30 cost per lead · client for 5+ years
One master campaign system tuned per location, with standardized pages and centralized reporting so weak markets surfaced fast.
Consultation-driven funnel · multi-market media
Consumer health media where the number that matters is a booked consultation, not a click.
48 months · CPL held between $60 and $80
Proof the same discipline holds cost per lead inside a planable band for years, not quarters.
Twelve locations, one playbook, a cost per lead most single-location practices never reach. That machine is what we're offering to put behind your practice, with our own money in it this time.
Both Will Wire the Money. Only One Can Grow the Practice.
Four Steps. No Broker. No Pressure.
- 01
We get to know your practice.
We study your numbers, your market, and how you attract patients today. We do our homework before anyone talks about terms.
- 02
We tell you what we'd change.
Where new-patient demand is capped, what it would cost to lift it, and how fast. If you don't need a partner, that's the answer you'll get.
- 03
We design the structure around your goals.
Most of our conversations are about investing alongside an owner rather than buying a practice outright. Every structure is built individually.
- 04
We build.
Your clinical and market knowledge, our growth infrastructure, one agreed plan.
From first conversation through diligence to close, expect two to three months.
Questions owners ask us.
Tell Us What You've Built.
Tell us about your practice and what you want for its next chapter. If a partnership makes sense for both sides, we'll say so. If it doesn't, we'll say that too.
- A direct conversation with the people making the decision, not a sales team.
- We look at your numbers, your market, and where the growth actually is.
- Reply within 2 business days. If we're not a fit, we'll tell you.